Innovation

Innovation
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Brand & Communications: Past, Present and Future
Ian Newman looks back on several years of rapid change in brand and communications in the Russian market, as well as offering his insights into future developments and trends.
Forgotten Baby Boomers
While businesses have focused on younger segments, Baby Boomers have quietly continued shopping. Shannon Quilty explains how the quality of in-person interaction is the key to winning older customers.
A New Level of Economic Value
How can banks provide value for customers and build lasting relationships? Joseph B. Pine, author of The Experience Economy, explains the benefits of avoiding commoditization and embracing mass customization.
Helping to Restore the Customer Connection
Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
Helping to Restore the Customer Connection
Why should companies put customers at the center of their business models? Michael Ruckman answers this question and more.
The Three Faces of Digital for Retailers
We spent a little time exploring the three major areas of digital value creation for retailers, and we found most businesses are not taking full advantage of the opportunities.
The Relationship-Centric Bank. Detailed breakdown
Why do customer relationships really matter? Michael Ruckman explains the fundamentals of healthy customer relationships and why they are important to businesses. The Relationship-Centric Bank
We Need to Stop Selling Banking Products & Begin to Offer Solutions Instead
How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
Buy & Feel. Aromamedia for CRE
Interested in finding out more about the latest trends in marketing? Shannon Quilty outlines the role of neuromarketing and experiential marketing in shopping centers and on their websites today.
Buy & Feel. Aromamedia for CRE
Interested in finding out more about the latest trends in marketing? Shannon Quilty outlines the role of neuromarketing and experiential marketing in shopping centers and on their websites today.
Digital Transformation: In this Global, Digital World We All Must Learn to Work Together!
PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Experiential Innovation for Bankers
Does a good customer experience guarantee a strong customer relationship? This article explains how positive and fulfilling experiences can be utilized to develop mutually beneficial relationships.
Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.