Loyalty

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Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
Contacts, Experiences & Journeys: What do Customers Really Want?
In this quick video, Michael Ruckman explains how Customer Journeys create value for customers, rather than simply moving them from one contact to the next. We did it!
Contacts, Experiences & Journeys: What do Customers Really Want?
Contacts, Experiences & Journeys: What do Customers Really Want?
Contacts, Experiences & Journeys: What do Customers Really Want?
In this quick video, Michael Ruckman explains how Customer Journeys create value for customers, rather than simply moving them from one contact to the next. We did it!
#1. What Do Customers Really Want?
#1. What Do Customers Really Want?
Can customers really tell you what they want? Only 2.5% can, and their comments are usually lost amongst all others who can’t.
#2. Experiential Innovation. Short Version
#2. Experiential Innovation. Short Version
Michael Ruckman is speaking about disruptive technologies, relationships with clients and offering at Product Sense conference in Minsk.
#3. Experiential Innovation. Full Version
#3. Experiential Innovation. Full Version
Michael Ruckman is speaking about disruptive technologies, relationships with clients and offering at Product Sense conference in Minsk.
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
Just 5 minutes to understand UX, CX, and LX with examples of UJM, CJM, and LJM. Michael explains these items in a clear and simple format and explains the difference between CEM and the true function of a CXO.
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
Just 5 minutes to understand UX, CX, and LX with examples of UJM, CJM, and LJM. Michael explains these items in a clear and simple format and explains the difference between CEM and the true function of a CXO.
#5. Customer Journeys – Creating Value For Customers
#5. Customer Journeys – Creating Value For Customers
Most Customer Journeys are mere product or user journeys designed "move" customers through a series of contacts. True Customer Journeys will guide customers to a desired outcome, thus creating value for the customer.
Customer-Oriented Analytics: How to Show The CEO that Customer-Centric Models are More Profitable?
Customer-Oriented Analytics: How to Show The CEO that Customer-Centric Models are More Profitable?
In this short video, Michael Ruckman explains how customer-oriented analytics can be used to demonstrate to sceptics the value and increased revenue and profits that customer-centric business models bring.
Customer Journeys – Creating Value For Customers
Customer Journeys – Creating Value For Customers
In this quick video, Michael Ruckman explains how Customer Journeys create value for customers, rather than simply moving them from one contact to the next.