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Customer-Oriented Analytics: How to Show The CEO that Customer-Centric Models are More Profitable?

https://youtu.be/A6vUP6VBP2c

Is Customer-Centricity profitable? How do you prove to top managers that money spent on Customer Experience and Customer-Centricity will bring increases to sales, revenue, profit, etc. Strange that we still have to answer these questions, but, in any case, here’s a good answer.

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04/27/23
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