#5. Customer Journeys – Creating Value For Customers

Most Customer Journeys are mere product or user journeys designed “move” customers through a series of contacts. True Customer Journeys will guide customers to a desired outcome, thus creating value for the customer.

04/27/23
views 4374
comments0

Be the first to watch new videos.
Subscribe and stay up to date with new videos!

    Leave a Reply

    What Do Customers Really Want?

    See content on this topic
    In light of a global trend towards digitalization and online services, Tom Mouhsian explains why physical bank branches are far from an anachronism in a digital world. Explains Why Real Loyalty Has No Expiration Date
    Shannon Quilty explains how fusing the virtual and the physical spheres can enable shopping centers to benefit from digital disruption and engage their customers with enhanced experiences.
    Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Senteo Rating
    The Buying Brain: Secrets for Selling to the Subconscious Mind
    Senteo Rating
    Lovemarks: the future beyond brands
    Senteo Rating
    The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
    Senteo Rating
    The Shape of Engagement: The Art of Building Enduring Connections With Your Customers, Employees and Communities
    Senteo Rating
    Start with Why: How Great Leaders Inspire Everyone to Take Action
    Build a Tower, Build a Team
    Tom Wujec from Autodesk presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow.
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Related Videos
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
    This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.