DIAMOND
RATING
Senteo Rating 4.0
04/27/23
views 13813
comments0
Author:Roger Dooley
04/27/23
views 13814
comments0
Author:Roger Dooley
DIAMOND
RATING
Senteo Rating 4.0

Brainfluence
Roger Dooley, Wiley, 2011
Senteo’s Review information

Dive into the world of the unconscious mind and you will find that only 5% of our thoughts and emotions are formed while we are mentally aware of them. The other 95% occurs in our subconscious shells, forming and taking root before we are consciously able to manipulate them. For marketers, this is an astounding discovery that proves there is a huge realm of marketing that we have yet to explore, understand, and tackle. Enter Roger Dooly, author of “Brainfluence”, who has studied the topic and understand that there are a plethora of ways to reach out to the locked minds of the consumer.

With his 100 ways to persuade and convince consumers, Dooly refines the neuromarketing information into an interpretable package for those trained in the field as well as fledglings to the science of neuromarketing.

The blend of psychology and marketing is one that has been attempted continuously over the years, and “Brainfluence” attempts to compile the methods that have been effective in creating an improved business experience. New perspectives are taken towards existing data while real-world examples provide evidence of neuromarketing’s effectiveness. Most importantly, it answers the key question behind why marketing should be pursued and how it is effective; “Brainfluence” answers the “Why?” that is posed with neuromarketing methodology. Information is presented in an easy-to-digest manner, making it a practical guide for readers and businesspeople of all levels.

However, in his description of 100 ways to persuade consumers with neuromarketing there are red flags as to whether or not these are tried and tested methods. The different techniques carry a sense of skepticism, questioning whether or not they are merely observations and inferences about what will reach a customer. Many of the lessons contradict each other, and with all of the short lessons it becomes a muddled mess of information to wade through. The choppy nature of having 60 chapters makes the book overly concise, leaving the reader begging for clarity and further research into the different concepts presented. Without a pool of new concepts or well researched claims, “Brainfluence” seems like a tasteless rehash of better works.

“Brainfluence” explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. “Brainfluence” offers short, easy-to-digest ideas that can be accessed in any order.

  • Discover ways for brands and products to form emotional bonds with customers
  • Includes ideas for small businesses and non-profits
  • Roger Dooley is the creator and publisher of Neuromarketing,the most popular blog on using brain and behavior research in marketing, advertising, and sales

“Brainfluence” delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Those with little background in neuromarketing will find the book a world full of novel ideas and concepts that will challenge and improve your marketing techniques. To those who are well-read in the neuromarketing field this will merely serve as a refresher for conclusions and information that you have already either studied or researched in other books. The book is best used as a tool for business owners and marketers who are looking for new ways to attract customer traffic and induce purchases by the consumer base.

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Brainfluencecan be summarized as a straightforward book that gives the bottom line of a case study and how to utilize that information to modify both existing and future marketing techniques. The information from the book is interesting and provides avenues for implementation, but does not directly give any clues as to how to integrate the newfound insight into practice. The 100 methods using neuromarketing that are discussed in the book are merely a skeleton framework for how neuromarketing should truly be used in the business world.

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    Brainfluence
    Roger Dooley, Wiley, 2011
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