Relationship-Centricity

How Business Models in Russia are Changing
In this interview, Michael Ruckman discusses some of the major changes to business models in Russia, including the importance of subscriptions as a relationship-based business model.
What is Relationship-Centricity?
This short video explains what relationship-centricity is and how it is different from customer-centricity.
Banking for Tomorrow (Fun Edition)
Nikoil Bank has been a great client, and is making great improvements in their banking business model. Sure to be a competitive new offering in Azerbaijan!
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.
Explanation of True Loyalty
In this short video, Michael Ruckman talks about ‘true loyalty’ and explains how it is different from other forms of relationships customers have with their various providers.
Michael Ruckman is Speaking about Relationship Centricity
In this short video, Michael Ruckman talks about relationship-centricity, explaining the term and its role in business.