Svyaznoy
2007 - 2008 Russia
2007 - 2008 Russia
From retail electronics to retail banking

Client
Svyaznoy is one of the top retail brands in Russia and a well-established retailer of mobile phones and electronics with a network of about 3000 stores throughout the country.
Some of The First-Year Results
93.7 billion rubles
Svyaznoy group revenue in 2009 which is 28% more than in 2008
+38%
Retail revenue in 2010 was 89.5 billion rubles, in annual terms the structure
32nd
Svyaznoy took in the 2008 annual rating of valuable Russian brands ranked by the well-known Swiss branding company Interband Zyntzmeyer & Lux
108 million US dollars
The Svyaznoy brand was worth
Project Objectives
Svyaznoy had the goal of enhancing its in-store experience and launching a banking operation at the same time. Using the advantage of its vast network, Svyaznoy had launched a customer loyalty program offering reward points, and discounts. Shortly thereafter Svyaznoy was on its way to offer other services which were more and more in line with traditional retail banks.













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