Reading List

Nicholas Carr, author of The Shallows, explores how the human mind has been turned malleable, molded by the mental tools and technologies that have been developed over the centuries.

Gerald Zaltman returns to Senteo’s Recommended Reading page. His new book centers around the topic of “deep metaphors,” lenses that unconsciously shape the way we think and perceive the world.

Jonathan Gottschall is an American scholar and literary critic. Weaving together elements of neuroscience, biology, and psychology, Gottschall argues that storytelling and make-believe are central to the human experience.

An entertaining and quick read on and by Ray Davis and what his ingredients were for a transformation of Umpqua Bank and creating a culture for success.

The book recommends putting people first when making business decisions and making decisions that are companywide so that all employees are in alignment when it comes to new policies.

This book identifies how companies earn the respect and loyalty of their customers. There is a connection between emotions and behaviors, meaning that customers feel strongly about businesses that recognize them.

Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.

Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.

This book is an action-oriented handbook on how create customer loyalty and change the way your company operates. It is an easy read, full of useful ideas rather than theory.

This book argues that the term “brand” does not simply refer to the message conveyed to customers. Rather, it is a comprehensive package that the customer perceives about a product.

In The Thank You Economy, Gary Vaynerchuk begins with the premise that we are returning to a time when our opinions, perceptions, and experiences of customer service actually matter.

Sinek’s book is intended as a follow up to Start With Why, aimed specifically at helping people to find their own source of intrinsic motivation.

In one of his best know works, author Simon Sinek explains that the ‘why’ of what people and companies do is as important as the ‘what’ and the ‘how’.

In this book, Guy Kawasaki seeks to explain why individuals of sound body and mind follow others. Kawasaki argues that this is an important question for all of humanity.

Stephen Covey depicts trust as a cornerstone for improving many human interactions in business, social and personal life. He proposes “5 waves of trust” as his method to improve one’s trustworthiness.

Author Daniel Coyle takes a unique approach to exploring how team cultures are developed and how leaders’ decisions and environmental circumstances help to build successful cultures.

Sifting through 25 years’ worth of Gallup surveys, Marcus Buckingham and Curt Coffman analyzed managers from companies large and small to dissect what it is that successful managers do.

Marshal Goldsmith explores the traits and characteristics of what helps already successful people, jump to the next rung of success, helping the reader critically assess and improve themselves.