Start with Why: How Great Leaders Inspire Everyone to Take Action

DIAMOND
RATING
Senteo Rating 5
04/27/23
views 33281
comments0
Author:Simon Sinek
04/27/23
views 33282
comments0
Author:Simon Sinek
DIAMOND
RATING
Senteo Rating 5

Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek, Portfolio Trade, 2011
Senteo’s Review information

We all brand ourselves by our actions. An accountant keeps track of financial books; the marketing director promotes the company; the website designer creates a visually appealing webpage. The question is, why do they do it? That question evokes the true personality surrounding the individual, highlighting qualities that may suit them for the position they hold. Simon Sinek applies this same principle to companies, creating the framework for “the golden circle.” The golden circle is his creation, representing the three stages of inspirational leadership, all beginning with the foundation forming “why.” Rather than working from the outside in, Sinek pushes for an inside-out approach, attempting to ask why a company is in business before progressing to how they do business and what they offer. This concept helps to embolden brands by rooting them in the core reason for their being in business, and alludes to how individuals are more motivated when they have a full emotional understanding of why a company is around.

We simply cannot stress how strongly we feel about this concept of starting with why. The idea is simple and easy to visualize, yet makes a significant difference in how the company brands and positions itself. It is important to note that this concept does not directly translate into increased performance or sales, but it does have the potential to reinvigorate the company and inspire new action from within. This sense of change cannot be measured directly; however, it can improve the quality of the brand and clarity in terms of company beliefs and values. The reason why we like this concept so much is because it provides an emotional anchor for customers to latch upon. Companies, by identifying the “why” in their business, provide a history, a foundation for which the company exists, and this reasoning represents how customers can identify with the company. The emotional connection that stems from this understanding forms a stronger bond than that of a sale item or a promotion. Instead, it has longevity in becoming the primary thought that emerges when people think of the company. In this sense, companies are able in inspire action in those who can remember that company’s purpose, whether that is an employee or a customer. That is the end goal of this concept, and that is what will translate into sales.

The book, despite being well written, had a droning effect while we were reading through it. The concept was well explained in a coherent manner, though we noted that the book seemed to drown out the purity of the topic. It was, for lack of a better term, redundant in its examples and tended to come back around to state what was previously stated in the first iteration of the concept. Additionally, the information passed on in the book is only marginally more elaborative than Sinek’s own TED talk. While the book does go into more detail as we read on, the core concept is still the same and can be gleaned from the TED talk. There is much to be desired in this book, and while still a great concept, we certainly did expect much more.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Simon Sinek has a beautifully inspired methodology here and presents to us a book detailing it. None would go wrong from reading this book – it is a concept that we have come to respect – but the book in its entirety does become drab. We would advise that all at least take the time to read the book and internalize the concept of starting with “why,” as it applies beyond the business sense. Considering “why” we do something relates to every action we take, and it can allow us to better create impassioned actions and more effective decisions. For banking, that broadens on the concept of why we are in the business, which differentiates us far more than our product selections.

If you need a guide on how to build a customer-centric company from scratch, check out “Customer Experience Strategy” (Senteo review).

Senteo Subject Category
Senteo

This book presents a revolutionary concept that outlines a different way of thinking; rather than beginning a project and then using it to define the business, the business concept becomes the central driving force of what the business does. Essentially, this is a fledgling topic that is still in the researching phase, though we do see how companies, after internalizing the concept, can create a form of tactical application and measurement.

The best book reviews in your inbox!
Subscribe now and receive a special gift with your subscription.


    Leave a Reply

    Start with Why: How Great Leaders Inspire Everyone to Take Action
    Simon Sinek, Portfolio Trade, 2011
    Have you already read this book?
    Here, are people invited to rate the book?

    How useful was this post?

    Click on a star to rate it!

    Average rating / 5. Vote count:

    No votes so far! Be the first to rate this book.

    In your opinion, what role does the “why” play in creating a strong brand identity and positioning in the market?

    See content on this topic

    Mr. Ruckman gave insights into the changing role of leadership in modern companies, the changes in business models over the last few decades, focusing on what firms should do.
    PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Start With Why: How Great Leaders Inspire Everyone To Take Action
    Simon Sinek explains that starting with ‘why’, having a strong driving motivation behind the work you do, can be the deciding factor between success and failure for a business venture.
    Senteo Rating
    The Fifth Discipline: The Art & Practice of The Learning Organization
    Senteo Rating
    Great by Choice
    Related Book Reviews & Education
    This light and rather entertaining book chronicles the rise and success of Zappos and its unique company culture, as told by author, founder and entrepreneur, Tony Hsieh.
    Goleman explores the importance of leaders developing and maintaining emotional intelligence. Building on themes and ideas from previous works, this book is geared specifically towards helping leaders develop those skills.
    In their follow-up to such seminal works as The Experience Economy (see Senteo review), Gilmore and Pine focus on the challenge of how to get and keep profitable customers.
    In How Customers Think, the author begins with the premise that 80 percent of new offerings fail mainly because market research measures fail to adequately identify what customers want, since 95 percent of customer thinking happens in our unconscious.