Corporate Culture

Corporate Culture
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Creating value by becoming a relationship centre organization (Module 12 of 14)
Creating value by becoming a relationship centre organization (Module 12 of 14)
Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.
Focus on what matters (Module 13 of 14 )
Focus on what matters (Module 13 of 14 )
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Closing (Module 14 of 14)
Closing (Module 14 of 14)
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
The Difference between UJM, CJM & LJM
When most people think of Customer Journeys, they are actually thinking of User Journeys. In this 5-minute video, Michael Ruckman explains the difference between UJM, CJM and LJM.
The Difference between UJM, CJM & LJM
The Difference between UJM, CJM & LJM
The Difference between UJM, CJM & LJM
When most people think of Customer Journeys, they are actually thinking of User Journeys. In this 5-minute video, Michael Ruckman explains the difference between UJM, CJM and LJM.
Customer-Centricity in B2B Businesses
Customer-Centricity in B2B Businesses
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
How to Choose KPIs for Employees to Be More Customer-Centric?
How to Choose KPIs for Employees to Be More Customer-Centric?
What KPIs will keep employees focused both on sales AND on the quality of customer relationships? Michael explains a how performance measurement and motivation programs must evolve in customer-centric business models.
Joe Pine. Understanding The Experience Economy
Joe Pine. Understanding The Experience Economy
In this quick video, Joe Pine, author of The Experience Economy, explains how Senteo’s expertise brings value to the retail banking industry.
Joe Pine is Speaking about Customer Experience Index CEI
In this quick video, Joe Pine, author of The Experience Economy, explains the value of Senteo’s Customer Experience Index (CEI) as an indicator for banks.
Joe Pine is Speaking about Customer Experience Index CEI
Joe Pine is Speaking about Customer Experience Index CEI
Joe Pine is Speaking about Customer Experience Index CEI
In this quick video, Joe Pine, author of The Experience Economy, explains the value of Senteo’s Customer Experience Index (CEI) as an indicator for banks.