Innovation

Innovation
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Game On: Energize Your Business with Social Media Games
Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.
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Mass Customization: The New Frontier in Business Competition
This book introduces the concept of “mass customization,” a model in which companies have evolved from mass production of standardized goods to produce greater variety in their products and services.
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Infinite Possibility: Creating Customer Value on the Digital Frontier
Joseph Pine applies his methodology to the digital realm. It begins with a review of how innovations emerge in various industries, using “experience” to disrupt and capture market share.
The Experience Economy, Updated Edition
Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.
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The Experience Economy, Updated Edition
Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.
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Gamification by Design
With this book, Gabe Zinchermann returns to the gamification realm, this time with Christopher Cunningham, to elaborate on design strategy and tactics for businesses to integrate into their own strategies.
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Game-Based Marketing
This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.
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The Relationship Economy: Building Stronger Customer Connections in the Digital Age
Author John DiJulius highlights the importance of relationship building. DiJulius is considered a premier authority on world-class Customer service and is the author of three books on Customer experience.
Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.
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Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.
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Lovemarks: the future beyond brands
As businesses rise and fall, executives have come to understand that it is the loyal customers that build a brand and fuel its success. Lovemarks are the answer.
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Reality is Broken: Why Games Make Us Better and How They Can Change the World
Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.
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The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
Christensen’s book is an analysis of how disruptive and sustaining technologies affect both large and small companies, whether well-led or mismanaged, with advice on how to minimize any negative impact.