Innovation

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Innovation Emotional Intelligence General Business Innovation Leadership Organizational Behavior Customer Experience Evolution of Business Models Game Theory Transformation Customer-Centricity Design Loyalty Relationship Management Relationship-Centricity Change Managment Organizational Evolution

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The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community

A study of “the Third Place” – a community enhancing place – where we spend significant amounts of time, and which is an important complement to work and domestic lives.

Game On: Energize Your Business with Social Media Games

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

Mass Customization: The New Frontier in Business Competition

This book introduces the concept of “mass customization,” a model in which companies have evolved from mass production of standardized goods to produce greater variety in their products and services.

Infinite Possibility: Creating Customer Value on the Digital Frontier

Joseph Pine applies his methodology to the digital realm. It begins with a review of how innovations emerge in various industries, using “experience” to disrupt and capture market share.

Infinite Possibility: Creating Customer Value on the Digital Frontier

Joseph Pine applies his methodology to the digital realm. It begins with a review of how innovations emerge in various industries, using “experience” to disrupt and capture market share.

The Experience Economy, Updated Edition

Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.

Gamification by Design

With this book, Gabe Zinchermann returns to the gamification realm, this time with Christopher Cunningham, to elaborate on design strategy and tactics for businesses to integrate into their own strategies.

Game-Based Marketing

This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Author John DiJulius highlights the importance of relationship building. DiJulius is considered a premier authority on world-class Customer service and is the author of three books on Customer experience.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.

Lovemarks: the future beyond brands

As businesses rise and fall, executives have come to understand that it is the loyal customers that build a brand and fuel its success. Lovemarks are the answer.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.