Innovation

Innovation
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The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson argues that 80/20 rule applies in traditional retail channels, while in the online world, the ’98 percent’ rule applies. Mass culture is disappearing, being replaced by several niches.
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Ries explores the pitfalls and shortcomings that catalyzed many start-up failures, and the tools and mindset required to avoid that same fate, offering insights from both anecdotes and theory perspective.
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The Innovator’s Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen follows The Innovator’s Dilemma with The Innovator’s Solution, an answer for how businesses can create and sustain growth within their company in the face of innovation.
Future Perfect: Tenth Anniversary Edition
This updated edition of a management classic re-introduces the ideas of how organization and management are based on the premise that time, space and mass are fundamental dimensions of business.
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Future Perfect: Tenth Anniversary Edition
This updated edition of a management classic re-introduces the ideas of how organization and management are based on the premise that time, space and mass are fundamental dimensions of business.
Senteo Rating
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Culture Code is written by a cultural anthropologist and marketing expert who worked on pioneering international marketing projects for many Fortune 500 companies, such as helping Nestle sell coffee to the Japanese.
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Customer Experience: Future Trends and Insights
A follow-up to The DNA of Customer Experience, which takes a more futuristic view of customer experience and trends which are shaping it. The book describes components of three major trends.
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What Women Want: The Science of Female Shopping
What Women Want focuses on the female shopper and her growing presence in the global marketplace, identifying just exactly what constitutes the personality and needs of the modern woman shopper.
The Tipping Point: How Little Things Can Make a Big Difference
This is one of Gladwell’s best-known works. In it, Gladwell seeks to explain mysterious sociological changes – specifically, how it is possible for momentous, dramatic changes to happen seemingly overnight.
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Senteo Rating
The Tipping Point: How Little Things Can Make a Big Difference
This is one of Gladwell’s best-known works. In it, Gladwell seeks to explain mysterious sociological changes – specifically, how it is possible for momentous, dramatic changes to happen seemingly overnight.
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Priceless: Turning Ordinary Products into Extraordinary Experiences
The book is organized into 2 main sections, the first explains value and experience for the customer, the second explains how any company can create value through experience.
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Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
Dennis Lee Yohn explores how brand and company culture need to work hand-in-hand in order for companies to reach their full potential. Yohn is a consultant, business speaker, and author.
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The DNA of Customer Experience: How Emotions Drive Value
Shaw gives a broad overview of the customer experience and its importance to companies in today’s competitive environment, noting that research shows that 50% of customer purchase experience is emotional.