Innovation

Innovation
See All
Sort by:
Senteo Rating
Future Perfect: Tenth Anniversary Edition
This updated edition of a management classic re-introduces the ideas of how organization and management are based on the premise that time, space and mass are fundamental dimensions of business.
Senteo Rating
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Culture Code is written by a cultural anthropologist and marketing expert who worked on pioneering international marketing projects for many Fortune 500 companies, such as helping Nestle sell coffee to the Japanese.
Senteo Rating
Customer Experience: Future Trends and Insights
A follow-up to The DNA of Customer Experience, which takes a more futuristic view of customer experience and trends which are shaping it. The book describes components of three major trends.
What Women Want: The Science of Female Shopping
What Women Want focuses on the female shopper and her growing presence in the global marketplace, identifying just exactly what constitutes the personality and needs of the modern woman shopper.
Senteo Rating
Senteo Rating
What Women Want: The Science of Female Shopping
What Women Want focuses on the female shopper and her growing presence in the global marketplace, identifying just exactly what constitutes the personality and needs of the modern woman shopper.
Senteo Rating
The Tipping Point: How Little Things Can Make a Big Difference
This is one of Gladwell’s best-known works. In it, Gladwell seeks to explain mysterious sociological changes – specifically, how it is possible for momentous, dramatic changes to happen seemingly overnight.
Senteo Rating
Priceless: Turning Ordinary Products into Extraordinary Experiences
The book is organized into 2 main sections, the first explains value and experience for the customer, the second explains how any company can create value through experience.
Senteo Rating
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
Dennis Lee Yohn explores how brand and company culture need to work hand-in-hand in order for companies to reach their full potential. Yohn is a consultant, business speaker, and author.
The DNA of Customer Experience: How Emotions Drive Value
Shaw gives a broad overview of the customer experience and its importance to companies in today’s competitive environment, noting that research shows that 50% of customer purchase experience is emotional.
Senteo Rating
Senteo Rating
The DNA of Customer Experience: How Emotions Drive Value
Shaw gives a broad overview of the customer experience and its importance to companies in today’s competitive environment, noting that research shows that 50% of customer purchase experience is emotional.
Senteo Rating
The Customer Experience Fiasco
Andrew Reise Consulting combined the knowledge of their team to collectively compose a novel that highlights the risks of failure in the customer experience realm.
Senteo Rating
The Experience Effect: Engage Your Customers With a Consistent and Memorable Brand Experience
Jim Joseph, author of The Experience Effect, offers a guide for brand building and is intended for marketers, proposing a 6-step approach.
Senteo Rating
The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks have Changed Business Forever
Authors Lewis and Dart provide an analysis of principles that assess how retailers can combat the new retail environment, transformed by digitalization and a power shift in the consumer’s favor.