Transformation

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Transformation Emotional Intelligence Evolution of Business Models Game Theory General Business Leadership Transformation Customer Experience Customer-Centricity Design Innovation Change Managment Corporate Culture Organizational Behavior Organizational Evolution Relationship Management Relationship-Centricity

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Thinking, Fast and Slow

Kahneman’s work is a seminal piece at the cross section of psychology and economics, laying out the basics of human decision making, explaining why we do what we do.

The Buying Brain: Secrets for Selling to the Subconscious Mind

This book is a guide to the latest in neuroscience and its multi-faceted applications in marketing, authored by a leading authority on neuromarketing research with extensive practical experience.

Change: How to Make Big Things Happen

Damon Centola argues that genuine change requires a change in behaviors and attitudes, and that the ideas underpinning these changes spread through social networks, which shape social norms.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The author is a professor of behavioral economics and seeks to reveal the hidden forces that shape our decisions, including some of the reactive causes of the 2008 financial crisis.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The author is a professor of behavioral economics and seeks to reveal the hidden forces that shape our decisions, including some of the reactive causes of the 2008 financial crisis.

For the Win: How Game Thinking Can Revolutionize Your Business

The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment.

Game Frame: Using Games as a Strategy for Success

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.

Gamify: How Gamification Motivates People to Do Extraordinary Things

Brian Burke’s book offers an excellent introduction to gamification and a very useful, albeit generic, guide to developing gamified solutions. Burke also seeks to dispel common misconceptions about gamification.

Game On: Energize Your Business with Social Media Games

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

Game On: Energize Your Business with Social Media Games

Jon Radoff’s work is a unique and very well written book on gaming and how to utilize the underlying principles of games in social media and business.

Ends

MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards is written by Colin Bryar and Bill Carr, two veteran Amazon executives. The pair share insights into Amazon’s internal methodology and culture, especially the eponymous ‘Working Backwards’ approach.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

Arussy describes the importance of embracing and proactively facilitating change within your organization, offering a unique methodology to tackle change and guide your business through the ruthlessly competitive contemporary environment.