Transformation

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Transformation Customer Experience Design Evolution of Business Models Game Theory General Business Innovation Transformation Change Managment Organizational Behavior Organizational Evolution Customer-Centricity Leadership Loyalty Relationship Management Relationship-Centricity Corporate Culture Emotional Intelligence

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Gamification by Design

With this book, Gabe Zinchermann returns to the gamification realm, this time with Christopher Cunningham, to elaborate on design strategy and tactics for businesses to integrate into their own strategies.

Game-Based Marketing

This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Author John DiJulius highlights the importance of relationship building. DiJulius is considered a premier authority on world-class Customer service and is the author of three books on Customer experience.

Outliers

Gladwell’s thesis is that success goes beyond any single individual’s qualities – rather, the circumstances and surroundings in which any individual exists play an equally, if not more, important role.

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Christensen’s book is an analysis of how disruptive and sustaining technologies affect both large and small companies, whether well-led or mismanaged, with advice on how to minimize any negative impact.

CRM at the Speed of Light: Social CRM Strategies, Tools and Techniques for Engaging Your Customers (Fourth Edition)

In CRM at the Speed of Light, the author seeks to address all the changes that have occurred since the previous edition as a result of technology and social media.

CRM at the Speed of Light: Social CRM Strategies, Tools and Techniques for Engaging Your Customers (Fourth Edition)

In CRM at the Speed of Light, the author seeks to address all the changes that have occurred since the previous edition as a result of technology and social media.

Mass Customization: The New Frontier in Business Competition

This book introduces the concept of “mass customization,” a model in which companies have evolved from mass production of standardized goods to produce greater variety in their products and services.

Infinite Possibility: Creating Customer Value on the Digital Frontier

Joseph Pine applies his methodology to the digital realm. It begins with a review of how innovations emerge in various industries, using “experience” to disrupt and capture market share.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries explores the pitfalls and shortcomings that catalyzed many start-up failures, and the tools and mindset required to avoid that same fate, offering insights from both anecdotes and theory perspective.