TBC Bank - Senteo

TBC Bank
2007 - 2014 Georgia

TBC Bank – one of the leading banks in Georgia.

+179%

Loan / Credit Cards

+143%

Deposits

+196%

Debit Cards / Tariff Plans

Project Objectives

The bank increased the branch network by 40% in a short period of time and started attracting new retail clients. The senteo Branch Operating Model reduced wait time by 70% and increased teller throughput by 350%. Sales force effectiveness was exceptional, and the bank quickly grew to second place market share as a consumer bank.

Some of the Results After 18 months

302%

increase in monthly new customer acquisition

85%

first-year growth of retail customer base

260%

increase in credit cards

268%

first-year growth in liabilities