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Reicheld builds on the Six Principles of Loyalty: play to win/win; be picky; keep it simple; reward the right results; listen hard, talk straight; and preach what you practice.
Northern Irish poet and author Michael Foley investigates the foundations of fun and what it has meant throughout the ages. Underneath the veneer of light-hearted and witty text lies a conceptual template for creating fun and memorable experiences.
Dan Pink examines how companies can revamp their approach to motivating employees. This comes down to giving employees autonomy, mastery, and purpose, in lieu of traditional ‘carrot and stick’ approaches.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Culture Code is written by a cultural anthropologist and marketing expert who worked on pioneering international marketing projects for many Fortune 500 companies, such as helping Nestle sell coffee to the Japanese.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Culture Code is written by a cultural anthropologist and marketing expert who worked on pioneering international marketing projects for many Fortune 500 companies, such as helping Nestle sell coffee to the Japanese.
Using 5 original concepts and examples from the social sector, Collins takes us through how even the social sector can move from good to great through the application of tried and tested business characteristics.
Author Dan Pink tackles the topic of sales from an analytical standpoint, arguing that all people, not matter what profession they are in, deal in the field of sales.
Chip breaks down Maslow’s well-known hierarchy, only to recreate it using a business focus and emphasis on three primary players: employees, customers, and investors. Peak is the result.
Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.
Adam Grant sees the give and take mentality as a defining aspect of how we think. He outlines interpersonal interaction via three avenues: taking, matching, and giving.
An entertaining and quick read on and by Ray Davis and what his ingredients were for a transformation of Umpqua Bank and creating a culture for success.
Joseph Pine and James Gilmore’s all-time classic is a must read book for anyone interested in the Experience Economy, how it works, and how it adds value.
JC Quintana attempts to highlight the importance of focusing on building relationships in business. He highlights 7 key elements that are paramount in making up successful business relationships.