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Good to Great and the Social Sectors
DIAMOND
RATING
RATING
Jim Collins, HarperBusiness, 2005
Senteo’s Review 
In The Experience Economy, Updated Edition, Pine and Gilmore expand on their original, seminal edition of 1999, which has since been published in 15 languages. This edition provides many updated examples and argues that utilizing the methodology for goods and services is no longer enough to foster economic growth, create jobs and economic prosperity.
Specifically, Collins applies his ideas into five specific concepts:
- Calibrating success without metrics
- Level 5 Leadership in the social sector
- Finding the right people
- Applying the hedgehog concept without a profit motive
- Using the brand to build momentum
Using these concepts and examples from the social sector, Collins takes us through how even the social sector can move from good to great through the application of tried and tested business characteristics.
This monograph serves as a great way to analyze that specific businesses are bound by different constraints and accordingly require different methods of thinking and application of business models. There are certain concepts that have been noted as differing between the business and social sectors, such as the different in derived authority. However, Collins highlights these differences as things to consider, but not factors that derail business concepts from being applied in the social sector. He continues with his trend of using a broad array of examples to convey his thoughts onto the page, and these examples present clear evidence that the social sector benefits from business techniques.
The book does go so far as to give more specific details for the social sector, yet seems to stop short of stating how companies would go about applying the concepts directly to their line of work. Still, we do believe it lacks the step-by-step process that would be most beneficial to this sector, especially considering how Collins states that the sector is in need of even greater discipline than the business sector. Additionally, the concepts are not the perfect fit for social sector; it would be better for him to create a new model that may draw from business concepts but be specifically rooted in and discovered through the social sector organizations.
Jim Collins Answers the Social Sector with a Monograph to Accompany Good to Great. 30-50% of those who bought Good to Great work in the Social Sector.
- This monograph is a response to questions raised by readers in the social sector. It is not a new book.
- Jim Collins wants to avoid any confusion about the monograph being a book by limiting its distribution to online retailers.
- Based on interviews and workshops with over 100 social sector leaders.
- The difference between successful organizations is not between the business and the social sector, the difference is between good organizations and great ones.
As the name states, this is primarily geared towards the social sector and those managers and executives who oversee these organizations. The application of this is much better than Good to Great because of its focus towards a specific sector rather than businesses as a whole. Accordingly, there is more depth in terms of how the social sector can apply the concepts within their organizations. This is best used in conjunction with Good to Great as a supplement to the material, but also for those who are centered or interested in the functions and optimization of the social sector.
Senteo Subject Category
As a monograph for Good to Great, this essentially deals with how to translate the concepts emphasized in Good to Great to the social sectors. The translation of these concepts results in steps for application of Collins’s ideas to a sector that was otherwise thought of as wholly different from the business world. With the research already in place, this merely brings the concepts into the social sector through examples and slightly altered topics. To those who are reading or have read Good to Great, this is a great accompaniment that provides details of how business concepts are broadly applicable.
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