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Would you pay more for your health club membership if they guaranteed results? Turns out helping people to achieve their goals is a great source of competitive advantage.
In this short video, Michael Ruckman explains why each stage of business evolution must build on the skills and competencies developed at the previous level.
The interview with Michael Ruckman from the Customer Experience Forum. Michael talks about trends in business, changing business models, and the difference between marketplaces and ecosystems.
In this interview, Michael Ruckman discusses some of the major changes to business models in Russia, including the importance of subscriptions as a relationship-based business model.
In this interview, Michael Ruckman discusses some of the major changes to business models in Russia, including the importance of subscriptions as a relationship-based business model.
This short video explains what relationship-centricity is and how it is different from customer-centricity.
Nikoil Bank has been a great client, and is making great improvements in their banking business model. Sure to be a competitive new offering in Azerbaijan!
This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.