Evolution of Business Models

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Evolution of Business Models Customer-Centricity Design Evolution of Business Models General Business Innovation Relationship Management Relationship-Centricity Transformation Change Managment Customer Experience Organizational Evolution Corporate Culture Emotional Intelligence Leadership Organizational Behavior Game Theory Loyalty

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MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards is written by Colin Bryar and Bill Carr, two veteran Amazon executives. The pair share insights into Amazon’s internal methodology and culture, especially the eponymous ‘Working Backwards’ approach.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

Arussy describes the importance of embracing and proactively facilitating change within your organization, offering a unique methodology to tackle change and guide your business through the ruthlessly competitive contemporary environment.

Change: How to Make Big Things Happen

Damon Centola argues that genuine change requires a change in behaviors and attitudes, and that the ideas underpinning these changes spread through social networks, which shape social norms.

Change: How to Make Big Things Happen

Damon Centola argues that genuine change requires a change in behaviors and attitudes, and that the ideas underpinning these changes spread through social networks, which shape social norms.

Game-Based Marketing

This book explores game-based marketing, discussing its implementation in various industries. Visiting the mashup of business and games, they pen a compelling introduction to the world of game-based marketing.

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

The authors argue that games will change how all of us work – for anyone convinced that engagement is a key ingredient of the future of work, they believe games are the definitive model.

Reality is Broken: Why Games Make Us Better and How They Can Change the World

Given that games and gaming occupy more and more of people’s time, this book provides much-needed insight into why people play games and how games stimulate both gamers and non-gamers.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Author John DiJulius highlights the importance of relationship building. DiJulius is considered a premier authority on world-class Customer service and is the author of three books on Customer experience.

The Relationship Economy: Building Stronger Customer Connections in the Digital Age

Outliers

Gladwell’s thesis is that success goes beyond any single individual’s qualities – rather, the circumstances and surroundings in which any individual exists play an equally, if not more, important role.

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Christensen’s book is an analysis of how disruptive and sustaining technologies affect both large and small companies, whether well-led or mismanaged, with advice on how to minimize any negative impact.

Mass Customization: The New Frontier in Business Competition

This book introduces the concept of “mass customization,” a model in which companies have evolved from mass production of standardized goods to produce greater variety in their products and services.