Evolution of Business Models

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Evolution of Business Models Customer Experience Design Evolution of Business Models Game Theory General Business Innovation Transformation Leadership Relationship Management Customer-Centricity

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Gamification by Design

With this book, Gabe Zinchermann returns to the gamification realm, this time with Christopher Cunningham, to elaborate on design strategy and tactics for businesses to integrate into their own strategies.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries explores the pitfalls and shortcomings that catalyzed many start-up failures, and the tools and mindset required to avoid that same fate, offering insights from both anecdotes and theory perspective.

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

This book presents over 50 of the most important metrics to measure your company’s marketing success.

The Innovator’s Solution: Creating and Sustaining Successful Growth

Clayton M. Christensen follows The Innovator’s Dilemma with The Innovator’s Solution, an answer for how businesses can create and sustain growth within their company in the face of innovation.

The Innovator’s Solution: Creating and Sustaining Successful Growth

Clayton M. Christensen follows The Innovator’s Dilemma with The Innovator’s Solution, an answer for how businesses can create and sustain growth within their company in the face of innovation.

Future Perfect: Tenth Anniversary Edition

This updated edition of a management classic re-introduces the ideas of how organization and management are based on the premise that time, space and mass are fundamental dimensions of business.

The Agenda: What Every Business Must Do to Dominate the Decade

This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.

Managing Customers Through Economic Cycles

Consumers today have a very different attitude from those who grew up in times of economic hardship. Businesses can learn from this to turn crises into opportunities.

Markets of One: Creating Customer-Unique Value through Mass Customization

This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.

Markets of One: Creating Customer-Unique Value through Mass Customization

This book is actually a compilation of some of the best works on Mass Customization from 10 Harvard Business Review articles, edited by James Gilmore and Joe Pine.

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson argues that 80/20 rule applies in traditional retail channels, while in the online world, the ’98 percent’ rule applies. Mass culture is disappearing, being replaced by several niches.

Bank 3.0: Why Banking is No Longer Somewhere You Go, But Something You Do

This is an updated edition of Bank 3.0, from the author who addresses the disruptive forces threatening the banking world.

Bank 2.0: How Customer Behaviour and Technology Will Change the Future of Financial Services

A comprehensive manual on the changes occurring in the banking world, with a focus on the three main disruptive forces which are dramatically changing the financial services industry.