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The Difference between UJM, CJM & LJM
Are you making the mistake? It turns out that most people mapping Customer Journeys are actually mapping User Journeys!
Yes, Customer Journeys are actually much more complex in nature, AND they bring more value for the customer.
Therefore, true Customer Journeys should be better understood by all.
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This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
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