Customer-Centricity

Changes in Behaviour and Difficulties with Engagement (Module 4)
Seems that the workforce is changing and digital natives now present a different set of challenges for motivation and engagement.
Using data, social context, and game theory to influence behavior (Module 5)
To maintain employee engagement, leaders in the digital age will use an array of different tools and tactics for motivation, development, and guidance.
How leaders must evolve together with business models (Module 6)
Great leaders understand a few things about leadership and guiding change. Setting aside 0ld-style management tactics, the leaders of the digital age inspire, guide, influence, and support their teams on their journeys to great success.
In this new video series, Michael Ruckman and B. Joseph Pine discuss surviving and thriving in during the Coronavirus Pandemic and the long tail of effects to businesses and customer behavior to follow the current crisis. New modules will be posted every couple days for the next two weeks.
#1. The Future is Here – Just Not Evenly Distributed
In this new video series, Michael Ruckman and B. Joseph Pine discuss surviving and thriving in during the Coronavirus Pandemic and the long tail of effects to businesses and customer behavior to follow the current crisis. New modules will be posted every couple days for the next two weeks.
#2. Charge an Admission for Time Well Spent
Are your customers enjoying Time Well Spent? How can you build additional sources of revenue while still creating value and an engaging experience for your customers? Michael Ruckman and Joe Pine continue their discussion on the experience economy in times of crisis and the Coronavirus pandemic.
#3. Drama and Experiences are The Design of Time
How can online shopping experiences be more engaging and effective? And how can human contact be integrated into hybrid shopping experiences to enhance the overall experience and engagement for online shoppers? Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part three of this seven part series.
#4. Premium Offerings Need One to One Interactions Online
If it's worth doing a one-to-one interaction in a store, it's worth doing a one-to-one interaction online. Any brand that strives to be customer-centric will use human contact, education, support, and guidance to enhance the value of their offering. Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part four of this seven part series.
#5. Do Companies Actually Understand Their Customers?
Are companies using the data that they capture to bring value to customers? In most cases, the wealth of data is massively unused, and almost no real value is created for customers. Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part five of this seven part series.
#5. Do Companies Actually Understand Their Customers?
Are companies using the data that they capture to bring value to customers? In most cases, the wealth of data is massively unused, and almost no real value is created for customers. Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part five of this seven part series.
#6. A Grand Strategy for Re Formatting Shopping Centers
How do shopping centers come out of the current pandemic with a new model for managing customer relationships? Struggling for years already, shopping centers may have a colossal opportunity if they take the time to reinvent NOW! Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part six of this seven part series.
#7. Refresh Your Places, Renew Your Offering, Develop New Capabilities
What should be done to be ready for the future? Refresh, Renew, and Develop - three principles discussed in this final module while Michael Ruckman and Joe Pine wrap up their discussion on the effects of the Coronavirus on retailers and experience stagers in final part of this series.
#1. Are Banks in Russia Behaving in a More Human Way During the Coronavirus Crisis?
With the large share of government banks, the response has been quick and largely in favor of fair and reasonable approaches to help customers in this time of crisis. Michael Ruckman and Alexey Marey discuss the Coronavirus Crisis in Russia and how Banks are responding.