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#1. The Future is Here – Just Not Evenly Distributed
In this new video series, Michael Ruckman and B. Joseph Pine discuss surviving and thriving in during the Coronavirus Pandemic and the long tail of effects to businesses and customer behavior to follow the current crisis. New modules will be posted every couple days for the next two weeks. Don’t miss this exciting series – subscribe and watch now!
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Surviving and Thriving In the Experience Economy
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The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
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