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#4. Premium Offerings Need One to One Interactions Online
If it’s worth doing a one-to-one interaction in a store, it’s worth doing a one-to-one interaction online. Any brand that strives to be customer-centric will use human contact, education, support, and guidance to enhance the value of their offering. Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part four of this seven part series.
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Surviving and Thriving In the Experience Economy
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PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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