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#7. Refresh Your Places, Renew Your Offering, Develop New Capabilities
What should be done to be ready for the future? Refresh, Renew, and Develop – three principles discussed in this final module while Michael Ruckman and Joe Pine wrap up their discussion on the effects of the Coronavirus on retailers and experience stagers in final part of this series.
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Surviving and Thriving In the Experience Economy
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Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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