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Transforming Customer Experience in Uzbekistan’s Banking Sector
On July 25, the Marketing Association of Uzbekistan, in collaboration with the Committee for Development of Competition and Consumer Protection and the Central Bank, organized an exclusive presentation of the Senteo Customer Experience Index (CEI).
During the presentation, we engaged in comprehensive discussions concerning the purpose of customer experience research, its meticulous methodology, and its profound impact on sales, revenue, and customer loyalty. The attendees were also treated to the unveiling of the rating of banks in Uzbekistan, derived from two waves of in-depth study.
The CEI methodology thoroughly assesses critical aspects of customer-relationship building, and identifies fundamental and operational processes and areas of customer interaction that require further development. As a result, banks received valuable research tools that will enable them to measure and enhance the quality of customer interactions, ensuring more comfortable and accessible services.
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