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Unlocking Bank Ratings: Customer Experience Index (CEI) 2023 in Almaty
The 2023 presentation of the Customer Experience Index (CEI) for banks took place on June, 2023, in Almaty, Kazakhstan. The presentation was delivered by Michael Ruckman, Founder and President of Senteo Inc., who also shared valuable market insights and recommendations for the banks. His expertise draws from 27 years of banking experience in over 35 countries.
This event unveiled the research results, the 2023 rankings for banks, and provided a comprehensive explanation of the Senteo research methodology. Our methodology involved independent field studies, conducted with the assistance of mystery shoppers, to evaluate the quality of contacts and customer experiences in banks. Using our standardized scoring and rating system, banks gained valuable insights into their performance relative to competitors, and from the perspective of potential customers.
This benchmarking and evaluation platform has a proven track record of 15 years in Central and Eastern Europe and is now accessible to banks in Central Asia as well, offering them a powerful tool to enhance customer experiences and strengthen their competitive position in the financial industry.
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