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Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
Featuring the first of a three part podcast episode with Michael Ruckman, President & CEO of Senteo. An expert with an incredible background in retail, retail banking, and real estate across all continents of the globe to talk about Customer Experience & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
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The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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