Evolution of Business Models

Evolution of Business Models
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Contacts, Experiences & Journeys: What do Customers Really Want?
Contacts, Experiences & Journeys: What do Customers Really Want?
In this quick video, Michael Ruckman explains how Customer Journeys create value for customers, rather than simply moving them from one contact to the next. We did it!
#1. What Do Customers Really Want?
#1. What Do Customers Really Want?
Can customers really tell you what they want? Only 2.5% can, and their comments are usually lost amongst all others who can’t.
#2. Experiential Innovation. Short Version
#2. Experiential Innovation. Short Version
Michael Ruckman is speaking about disruptive technologies, relationships with clients and offering at Product Sense conference in Minsk.
#3. Experiential Innovation. Full Version
#3. Experiential Innovation. Full Version
Michael Ruckman is speaking about disruptive technologies, relationships with clients and offering at Product Sense conference in Minsk.
#3. Experiential Innovation. Full Version
#3. Experiential Innovation. Full Version
Michael Ruckman is speaking about disruptive technologies, relationships with clients and offering at Product Sense conference in Minsk.
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
#4. Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
Just 5 minutes to understand UX, CX, and LX with examples of UJM, CJM, and LJM. Michael explains these items in a clear and simple format and explains the difference between CEM and the true function of a CXO.
#5. Customer Journeys – Creating Value For Customers
#5. Customer Journeys – Creating Value For Customers
Most Customer Journeys are mere product or user journeys designed "move" customers through a series of contacts. True Customer Journeys will guide customers to a desired outcome, thus creating value for the customer.
#1. Is This a Change Management Issue?
#1. Is This a Change Management Issue?
Michael Ruckman launches another conversation in the Surviving & Thriving Series with Dr. Mark Tribbitt, Professor of Strategy at the Pepperdyne, Graziadio Business School.
#2. The Current Approach to Managing Equality Clearly is Not Working!
#2. The Current Approach to Managing Equality Clearly is Not Working!
The big picture of equality and social harmony is getting lost in the management approach. Governments and community leaders could learn from businesses on how to manage the change that is needed. Michael Ruckman and Mark Tribbitt continue their discussion on current issues with equality and implicit bias.
#2. The Current Approach to Managing Equality Clearly is Not Working!
#2. The Current Approach to Managing Equality Clearly is Not Working!
The big picture of equality and social harmony is getting lost in the management approach. Governments and community leaders could learn from businesses on how to manage the change that is needed. Michael Ruckman and Mark Tribbitt continue their discussion on current issues with equality and implicit bias.
#3. Are The Mechanics of Government Uninspiring?
#3. Are The Mechanics of Government Uninspiring?
Maybe governments have it all wrong? To build a movement for equality, maybe we need an inspirational leader. Michael Ruckman and Mark Tribbitt continue their discussion on current issues with equality and implicit bias.
#4. Equality & Social Harmony Are Issues for Culture, Not Government!
#4. Equality & Social Harmony Are Issues for Culture, Not Government!
Michael Ruckman and Dr. Mark Tribbitt continue their discussion on current issues with equality and building social harmony.
#5. Fear of Losing Your Life has a Powerful Effect on Behavior!
#5. Fear of Losing Your Life has a Powerful Effect on Behavior!
Can you trust that your environment will be fair and just? Fear that the environment will not treat you fairly can create irrational behavior. Michael Ruckman and Dr. Mark Tribbitt continue their discussion on current issues with equality and building social harmony.