Innovation

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Innovation Customer Experience Customer-Centricity Emotional Intelligence General Business Innovation Design Evolution of Business Models Relationship Management Relationship-Centricity Transformation Loyalty Change Managment Organizational Evolution Game Theory

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Inside The Mind of the Shopper: The Science of Retailing

Sorensen provides a behavioral psychology perspective on shopping and lessons for success in retail. He has spent 40 years working with retailers and consumer goods companies to develop his methodology.

Emotional Branding

Emotional Branding: The New Paradigm for Connecting Brands to People is the culmination of Marc Gobé and his thoughts on how brands are defined by individual perception.

Brainfluence

Roger Dooly unpacks the plethora of methods that marketers can use to reach the ‘locked’ minds of the consumers – the 95% of the brain that accounts for unconscious thought.

Designing for Emotion

This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design, offering insightful guidance on the principles one must adhere to.

Designing for Emotion

This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design, offering insightful guidance on the principles one must adhere to.

Ends

MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Author Thomas Lockwood along with various experts explore how the design and product development strategies of the modern world have changed and adapted to the new environment around us.

Designing Experiences

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

Arussy describes the importance of embracing and proactively facilitating change within your organization, offering a unique methodology to tackle change and guide your business through the ruthlessly competitive contemporary environment.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

For the Win: How Game Thinking Can Revolutionize Your Business

The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment.

Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain

This book is written by and for marketing professionals. The authors divide the brain into three parts, and single out the ‘old brain’ as the most important part to target.

Game Frame: Using Games as a Strategy for Success

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.