Innovation

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Innovation Customer Experience Customer-Centricity Design General Business Innovation Evolution of Business Models Relationship Management Relationship-Centricity Transformation Loyalty Change Managment Organizational Evolution Game Theory Emotional Intelligence

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Brainfluence

Roger Dooly unpacks the plethora of methods that marketers can use to reach the ‘locked’ minds of the consumers – the 95% of the brain that accounts for unconscious thought.

Designing for Emotion

This book is a wonderful piece of literature showcasing and explaining the importance of accounting for human emotion during design, offering insightful guidance on the principles one must adhere to.

Ends

MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Author Thomas Lockwood along with various experts explore how the design and product development strategies of the modern world have changed and adapted to the new environment around us.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Author Thomas Lockwood along with various experts explore how the design and product development strategies of the modern world have changed and adapted to the new environment around us.

Designing Experiences

In this book, Robert Rossman and Matthew Duerden provide an excellent introduction to the principles of experience design, drawing on a variety of real life examples.

Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

Arussy describes the importance of embracing and proactively facilitating change within your organization, offering a unique methodology to tackle change and guide your business through the ruthlessly competitive contemporary environment.

For the Win: How Game Thinking Can Revolutionize Your Business

The authors apply their knowledge on the subject with their firsthand experience with gaming concepts to create a guide to gamification and its application within the business environment.

Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain

This book is written by and for marketing professionals. The authors divide the brain into three parts, and single out the ‘old brain’ as the most important part to target.

Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain

This book is written by and for marketing professionals. The authors divide the brain into three parts, and single out the ‘old brain’ as the most important part to target.

Game Frame: Using Games as a Strategy for Success

At its core, a game is a structured learning environment in which we learn two things: new skills and new information. This book demonstrates the power of games.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The author is a professor of behavioral economics and seeks to reveal the hidden forces that shape our decisions, including some of the reactive causes of the 2008 financial crisis.

Gamify: How Gamification Motivates People to Do Extraordinary Things

Brian Burke’s book offers an excellent introduction to gamification and a very useful, albeit generic, guide to developing gamified solutions. Burke also seeks to dispel common misconceptions about gamification.