Home > Videos > Customer Experience > The Difference between UJM, CJM & LJM

The Difference between UJM, CJM & LJM

https://youtu.be/-YlyKXXBeWA

Are you making the mistake? It turns out that most people mapping Customer Journeys are actually mapping User Journeys!
Yes, Customer Journeys are actually much more complex in nature, AND they bring more value for the customer.
Therefore, true Customer Journeys should be better understood by all.

See All
04/27/23
add to your list
views 15923
comments0
#
#
#
Be the first to watch new videos.
Subscribe and stay up to date with new videos!

    Leave a Reply

    See content on this topic
    What Customers Really Want?
    Banks have long struggled to adequately match customer expectations. So how can banks give customers what they really want? Michael Ruckman explains how to build and maintain real relationships.
    The Three Faces of Digital for Retailers
    We spent a little time exploring the three major areas of digital value creation for retailers, and we found most businesses are not taking full advantage of the opportunities.
    Michael Ruckman Talks about Customer-Centric Business Models
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Senteo Rating
    The Fifth Discipline: The Art & Practice of The Learning Organization
    The Fifth Discipline: The Art & Practice of The Learning Organization
    Senteo Rating
    Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future
    Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future
    How to Build a Business That Lasts 100 Years
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Related Videos
    What is Relationship-Centricity?
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    Frontline Trainings
    Front Line Sales Training & Development

    Sales training for front line along with basic development and coaching principles for line management.

    Learn More
    Master Class
    Workshop
    Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement

    Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.

    Learn More
    Master Class
    Workshop
    Designing Experiential Customer Environments (Physical & Digital)

    This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels including approaches for customer feedback, quality management, and migration.

    Learn More
    Management Trainings
    Experiential Innovation & Relationship-Centric Business Design

    Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers.

    Learn More
    New
    Online Course
    Understanding Brand & Communications

    Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement​.

    Learn More
    Online Course
    Understanding Customer Touch Points

    This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels.

    Learn More
    Master Class
    Workshop
    Using Customer-Oriented Analytics & Behavioral Scenarios to Improve Business Performance

    Understand the value of a customer-oriented analytics package and how behavioral scenarios can be used to improve profitability through influencing behavior and usage.

    Learn More
    Master Class
    Workshop
    Understanding Game Dynamics & Applying Gamification to Drive Customer / Employee Engagement & Loyalty

    To understand the principles of game dynamics and learn how to effectively use the elements of gamification in business: to involve customers, employees and contractors in the process.​

    Learn More
    Master Class
    Workshop
    Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement

    Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.

    Learn More
    Master Class
    Workshop
    Designing Experiential Customer Environments (Physical & Digital)

    This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels including approaches for customer feedback, quality management, and migration.

    Learn More
    New
    Online Course
    Understanding Brand & Communications

    Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement​.

    Learn More
    Online Course
    Understanding Customer Touch Points

    This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels.

    Learn More
    Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
    Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
    This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.