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The Difference between UJM, CJM & LJM
Are you making the mistake? It turns out that most people mapping Customer Journeys are actually mapping User Journeys!
Yes, Customer Journeys are actually much more complex in nature, AND they bring more value for the customer.
Therefore, true Customer Journeys should be better understood by all.
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How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
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This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.
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