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The Difference between UJM, CJM & LJM

https://youtu.be/-YlyKXXBeWA

Are you making the mistake? It turns out that most people mapping Customer Journeys are actually mapping User Journeys!
Yes, Customer Journeys are actually much more complex in nature, AND they bring more value for the customer.
Therefore, true Customer Journeys should be better understood by all.

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04/27/23
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