Online Course
Understanding Customer Journey Mapping & Management

This course presents a comprehensive approach to classification of different journeys (user, customer, life journeys) along with a detailed discussion of systemized journey management and measurement in organizations.

Contact Us
Add to your list: add to your list
8 сhapters 8 сhapters
Duration: 1h 50m Duration: 1h 50m
Estimated time to complete: 5h Estimated time to complete: 5h
3 month-access to the course 3 month-access to the course
Personalized feedback on exercises and final exam Personalized feedback on exercises and final exam
Direct communication with faculty Direct communication with faculty
A practical exercise and final exam to be graded by the course faculty A practical exercise and final exam to be graded by the course faculty
Course certificate at course completion Course certificate at course completion
Quizzes, exercises, and relevant case studies to ensure your comprehension Quizzes, exercises, and relevant case studies to ensure your comprehension
What Will You Learn?
Senteo

You will acquire a deep understanding of customer journeys and the principles of journey mapping and management.

Senteo

Learn how to apply this knowledge to design practical solutions that meet customer needs and preferences, and develop customer loyalty through positive customer experiences.

Senteo

Understand how to use data, social context, and game theory to engage customers and influence behavior.

Senteo

Learn to measure journey performance and customer success. 

Who’s this Course for?
icon

All customer experience professionals wishing to increase the value and to develop long-term mutually beneficial relationships with their customers

icon

Any business that is looking for differentiation from competitors while being able to keep a price premium

icon

Top and middle management wishing to design, build, measure, and manage experiential and transformational businesses

Understanding Customer Journey Mapping & Management

The content in this course is applicable to any industry: retail and shopping centers, banking, hospitality, pharmaceutical, etc.

Education Journey
Chapter 1

Introduction to Customer Journeys

Chapter 2

Understanding User Experiences (UX) & User Journeys (UJM)

Chapter 3

Mapping a User Journey (Exercise)

Chapter 4

Understanding Customer Experiences (CX), & Customer Journeys (CJM)

Chapter 5

Understanding Life Experiences (LX) & Life Journeys (LJM)

The Senteo Learning Experience

All of our educational programs follow a simple but very effective approach designed together with an organizational psychologist to improve the retention of concepts and stimulate application of the methodology to real world business needs. All programs are structured with the following four components:

The Senteo Learning Experience

Learn — understand the theory and mechanics behind each aspect of the methodology

The Senteo Learning Experience

Do — apply the different aspects of the methodology during exercises and work groups

The Senteo Learning Experience

See — observe real world applications, examples and case studies related to each aspect of the methodology

The Senteo Learning Experience

Extend — identify and support the possibilities for real-world applications of the methodology specific to current business needs and goals

Testimonials
MEET YOUR PROFESSOR
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo
Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.

25 years
of experience
30,000+
graduates
300+
projects
30
countries
25 years
of experience
30,000+
graduates
300+
projects
30
countries
Michael Ruckman, President & CEO of Senteo
Understanding Customer Journey Mapping & Management
8 сhapters 8 сhapters
Duration: 1h 50mDuration: 1h 50m
Estimated time to complete: 5h Estimated time to complete: 5h
3 month-access to the course3 month-access to the course
Personalized feedback on exercises and final exam Personalized feedback on exercises and final exam
Direct communication with faculty Direct communication with faculty
A practical exercise and final exam to be graded by the course faculty A practical exercise and final exam to be graded by the course faculty
Course certificate at course completion Course certificate at course completion
Quizzes, exercises, and relevant case studies to ensure your comprehensionQuizzes, exercises, and relevant case studies to ensure your comprehension
Senteo Online Education Calculator
Senteo Online Education Calculator

We understand that choosing the right course or certification program can be overwhelming with the numerous options available. That's why we've created this calculator to help you find the best fit for your goals and needs.
By answering a few questions about your current situation and aspirations, we will provide you with tailored recommendations from our range of courses and certification programs.

Senteo Online Education Calculator
Online Programs Catalog
PRICING AND SUBSCRIPTION
Get Extra Features
Discovery
$9/month

50%

Open Webinars (Live Steam)

10%

Education (Online Courses & Certifications)

10%

Advisory & Coaching

✔

Online Community

10%

Ask an Expert

✔

Premium Content
Practitioner
$19/month

✔

Open Webinars (Live Steam)

15%

Education (Online Courses & Certifications)

15%

Advisory & Coaching

✔

Online Community

25%

Ask an Expert

✔

Premium Content
Professional
$39/month

✔

Open Webinars (Live Steam)

20%

Education (Online Courses & Certifications)

20%

Advisory & Coaching

✔

Online Community

50%

Ask an Expert

✔

Premium Content
Expert
$69/month

✔

Open Webinars (Live Steam)

25%

Education (Online Courses & Certifications)

25%

Advisory & Coaching

✔

Online Community

✔

Ask an Expert

✔

Premium Content
Answering your questions
There are three requirements that need to be met in order to achieve your certificate of achievement:
- Complete all the course videos
- Obtain at least 50% passing rate in all quizzes
- Obtain at least 50% passing rate in the 3 practical exercises and in the final exam
Yes, you can take the quizzes, exercises, and final exam an unlimited number of times to practice and improve your skills.
You have 3 months to access this course. If exceptionally you need more time, you can write your request to education@senteo.net
Your instructor and the course faculty are glad to see your progress and are here to support you in any possible way. Send us an e-mail to education@senteo.net
Still Have Questions?

    Senteo’s Content
    See All
    Mr. Ruckman gave insights into the changing role of leadership in modern companies, the changes in business models over the last few decades, focusing on what firms should do.
    Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
    The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Author Paul Gibbons explores organizational change from the “modern” perspective, incorporating mindfulness, behavioral economics, sociology, and complexity theory. Paul Gibbons is a former investment banker, consultant, professor, and CEO.
    This book is about customer experience and how to implement it, stressing that customer experience is sustained not just by customer-facing elements but by the entire organization behind the scenes.
    Sinek explores a concept of game theory, arguing that how a leader plays the game within which they exist is paramount to the success of whatever they are working towards.
    This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.
    The author provides a behavioral psychology perspective on shopping and lessons for success in retail, including an updated section on the internet and the global consumer.
    The authors provide a roadmap for current leaders on how to successfully build a nurturing culture and environment allowing for employee development and learning between each leadership stage.
    Driving Change in the Age of AI: Insights from Michael Ruckman Shared on the Escaping the Drift Podcast
    In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.