Find Your Why

If you read Sinek’s last book Start With Why and it gave you hope and motivation, but you weren’t exactly sure how to approach finding your why, this book provides that an interesting solution to that. We appreciate the focus on a team approach, and are big fans of the fact that Sinek focuses on helping people take a step back and reflect on their environment and work to truly understand what their why may or may not be.

While this book can be interesting for many people, it unfortunately has a number of flaws which detrimentally effect the core mission of this book. First, a major component of this book is about building team why. Unfortunately, it doesn’t do a great job of helping an individual understand how to effectively go about accomplishing that. Moreover, while this book is short, it still manages to drone and repeat itself multiple times over. Thus, making it particularly unsatisfying as you read on and understand that it’s not providing any more useful insights or information.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.

As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?

Whether you’ve just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.

Thank you for joining us as we work together to build a world in which more people start with WHY.

Inspire on!
— Simon

For anybody from leaders to entry level workers, this book can help you begin to set yourself on a path for finding a more fulfilling mindset justifying why you are doing what you are doing. It is not end all be all, but it does provide some useful tips.