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Customer-Oriented Analytics: How to Show The CEO that Customer-Centric Models are More Profitable?
Is Customer-Centricity profitable? How do you prove to top managers that money spent on Customer Experience and Customer-Centricity will bring increases to sales, revenue, profit, etc. Strange that we still have to answer these questions, but, in any case, here’s a good answer.
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How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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