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Customer-Oriented Analytics: How to Show The CEO that Customer-Centric Models are More Profitable?
Is Customer-Centricity profitable? How do you prove to top managers that money spent on Customer Experience and Customer-Centricity will bring increases to sales, revenue, profit, etc. Strange that we still have to answer these questions, but, in any case, here’s a good answer.
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Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
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Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers.
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