Michael Ruckman is Speaking about Relationship Centricity

Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.

This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels including approaches for customer feedback, quality management, and migration.

Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers.

Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement​.

This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels.

Understand the value of a customer-oriented analytics package and how behavioral scenarios can be used to improve profitability through influencing behavior and usage.

To understand the principles of game dynamics and learn how to effectively use the elements of gamification in business: to involve customers, employees and contractors in the process.​

Understand the components and features in a complex Customer Relationship Management system (infrastructure, architecture, functionality, etc.) and the uses and benefits for both the business and the customer.

Understanding the range and function of different relationship management processes used to build customer engagement models and manage the quality of customer relationships.​

Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers.

Understanding the drivers and mechanics of corporate culture will help any management to design and develop an organizational culture for success and growth.