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A Shift in Mentalities & Business Model (Module 6 of 14)
Is Amazon truly customer-obsessed? Or, are they just pushing more products to their customers without understanding what customers are actually trying to achieve? What should retailers be doing differently if they want to be truly customer-centric. Michael and Marcus discuss.
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14 Modules of Surviving & Thriving in a Post-Coronavirus World with Marcus Guest
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Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
Miroslav Boublik examines three aspects of bank operating models - the organization of operations, the approach to business, and the management model, alongside the specifics of the Russian market.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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