Serious Relationships: The 7 Elements of Successful Business Relationships

DIAMOND
RATING
Senteo Rating 1.5
04/27/23
views 3779
comments0
Author:JC Quintana
04/27/23
views 3780
comments0
Author:JC Quintana
DIAMOND
RATING
Senteo Rating 1.5

Serious Relationships: The 7 Elements of Successful Business Relationships
JC Quintana, CRG Press, 2017
Senteo’s Review information

In this book, JC Quintana attempts to highlight the importance of focusing on building relationships in business. He highlights 7 key elements that are paramount in making up successful business relationships. Accordingly, this book is structured into seven parts reflecting the 7 elements Quintana describes as being fundamental to building successful relationships: Definition, Engagement, Centricity, Responsibility, Accountability, Transparency, and Staging. Through out the book and its various parts Quintana gives more in-depth explanations to justify some of his assumptions and analyses with supporting material. He uses a lot of personal anecdotes within the book to create emphasis upon and highlight many of his points.

It’s an interesting take on the importance of building relationships, and Quintana through out the book does make some good points such as pointing out the fact that relationships are holistic and from a business perspective there is a lot more to relationships that need to be built and they’re not one dimensional.

This book is riddled with issues. To begin with it is poorly written, from both a grammatical and a structural perspective. Grammatically the author has trouble with consistency and simplicity and tends to over complicate even the simplest thoughts. Structurally while there are supposed to be distinct parts which focus on each of the 7 elements, in reality we get a mix and mash of jumbled analogies and anecdotes which the author puts on paper and loosely attempts to link to the element he is describing. Its difficult to keep focused and follow a coherent line of thinking throughout this book. It is sprinkled with interesting ideas, but the execution of conveying those ideas is poor.

Quite disappointing on a topic that is so important in today’s businesses.

A candid examination of how we manage customers, employees, and business partner (channels / VARs / ISVs) relationships. What would happen if you managed your business relationships with the same care and attention as other “serious” relationships in your life? How would it impact all your relationships across your business? How would collaboration in all these areas change the way you deliver your value proposition? A discovery of the seven most important elements of every stakeholder relationship: relationship definition, engagement, centricity, responsibility, accountability, transparency, and experience.

For somebody who is looking to diversify their acumen related to business practices and learn about a new perspective on building relationships this could potentially be an interesting book to read. In reality though the useful applications are limited due to the authors struggles to captivate the reader and maintain and justify his points.

Senteo Subject Category
Senteo

This book is more theoretical than tactical in implementation or development of a strategy. 

The best book reviews in your inbox!
Subscribe now and receive a special gift with your subscription.


    Leave a Reply

    Serious Relationships: The 7 Elements of Successful Business Relationships
    JC Quintana, CRG Press, 2017
    Have you already read this book?
    Here, are people invited to rate the book?

    How useful was this post?

    Click on a star to rate it!

    Average rating / 5. Vote count:

    No votes so far! Be the first to rate this book.

    See content on this topic

    Are companies ready for the benefits and opportunities that A.I. promises? And, more importantly, will they keep up with the speed of change needed to realize the rewards?
    In this paper, written in the wake of the 2008 financial crisis, Michael Ruckman explains why customer-centric business models can and must survive periods of crisis.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
    Start With Why: How Great Leaders Inspire Everyone To Take Action
    Simon Sinek explains that starting with ‘why’, having a strong driving motivation behind the work you do, can be the deciding factor between success and failure for a business venture.
    Senteo Rating
    Emotional Intelligence: Why It Can Matter More Than IQ
    Senteo Rating
    Outliers
    Related Book Reviews & Education
    Jeff Toister is a customer experience author, consultant, and trainer. His book provides a unique guide of useful tips which emphasize customer service skills that also trickle into relationship building.
    Jim Collins and Morten Hansen build on Colins’ previous works. They use a similar format of case studies and analyzed research to identify drivers of success in “great” companies.
    MacLeod’s argues that businesses tend to prioritise selling new products and neglect the ‘end’ of the product usage cycle. MacLeod outlines why this happens, and why it is a problem.
    Author Eric Sheninger explores the strategic mindset and behaviors required to create meaningful, transparent and engaging educational experiences. He discusses the importance of leveraging technology within education to engage students.