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A Shift in Mentalities & Business Model (Module 6 of 14)
Is Amazon truly customer-obsessed? Or, are they just pushing more products to their customers without understanding what customers are actually trying to achieve? What should retailers be doing differently if they want to be truly customer-centric. Michael and Marcus discuss.
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14 Modules of Surviving & Thriving in a Post-Coronavirus World with Marcus Guest
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PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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