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Effectiveness Over Efficiency (Module 8 of 14)
Are you focusing on the right things in this crisis? William Demming, on coming out of a crisis, said, “Better to do the right things badly than to do the wrong things well.” If you do the right things poorly, you can always get better. But if you are doing the wrong things, you may completely miss the the opportunity to create value for clients in the post crisis reality. Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus.
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14 Modules of Surviving & Thriving in a Post-Coronavirus World with Marcus Guest
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What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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