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Michael Ruckman is Speaking about Customer Retention & Loyalty
This short video explains the difference between retention and loyalty, what sort of behaviors each of them incentivizes, and the emotional and rational components of each.
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In light of a global trend towards digitalization and online services, Tom Mouhsian explains why physical bank branches are far from an anachronism in a digital world. Explains Why Real Loyalty Has No Expiration Date
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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