New Opportunities for Businesses: Experiences & Transformation

Would you pay more for your health club membership if they guaranteed results? Turns out helping people to achieve their goals is a great source of competitive advantage and premium pricing. Is this the next frontier for businesses?

04/27/23
views 15160
comments0

Be the first to watch new videos.
Subscribe and stay up to date with new videos!

    Leave a Reply

    See content on this topic
    In light of a global trend towards digitalization and online services, Tom Mouhsian explains why physical bank branches are far from an anachronism in a digital world. Explains Why Real Loyalty Has No Expiration Date
    How can banks and other companies generate emotional interest from customers? Find the answer to this question and more in this excellent introduction to the Senteo Methodology.
    Michael Ruckman is the founder and President of Senteo. He is also a senior advisor at Efma. He discusses the...
    Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
    Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Michael Ruckman Talks about Customer-Centric Business Models
    What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
    Senteo Rating
    The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
    Senteo Rating
    Lovemarks: the future beyond brands
    Senteo Rating
    The Shape of Engagement: The Art of Building Enduring Connections With Your Customers, Employees and Communities
    Senteo Rating
    CRM at the Speed of Light: Social CRM Strategies, Tools and Techniques for Engaging Your Customers (Fourth Edition)
    Senteo Rating
    Start with Why: How Great Leaders Inspire Everyone to Take Action
    Build a Tower, Build a Team
    Tom Wujec from Autodesk presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow.
    Driving Change in the Age of AI: Insights from Michael Ruckman Shared on the Escaping the Drift Podcast
    In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
    Related Videos
    What is Relationship-Centricity?
    This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
    How to Build a Business That Lasts 100 Years
    Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.