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#4. Could a Crisis be Good for Customer-Centricity?
It sometimes takes a crisis to break away from the old model and see the new model. This crisis may actually help banks to become more customer-centric. Michael Ruckman and Alexey Marey continue their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
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Surviving & Thriving with Social Responsibility in Financial Literacy
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For any banks interested in customer loyalty, don't miss the launch of our new market research to measure the quality of customer contacts in the banking Industry in Russia. The 2020 Customer Experience Culture Index
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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