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#2. Charge an Admission for Time Well Spent
Are your customers enjoying Time Well Spent? How can you build additional sources of revenue while still creating value and an engaging experience for your customers? Michael Ruckman and Joe Pine continue their discussion on the experience economy in times of crisis and the Coronavirus pandemic.
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Surviving and Thriving In the Experience Economy
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Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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