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#6. A Grand Strategy for Re Formatting Shopping Centers
How do shopping centers come out of the current pandemic with a new model for managing customer relationships? Struggling for years already, shopping centers may have a colossal opportunity if they take the time to reinvent NOW! Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part six of this seven part series.
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Surviving and Thriving In the Experience Economy
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The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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