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#7. Refresh Your Places, Renew Your Offering, Develop New Capabilities
What should be done to be ready for the future? Refresh, Renew, and Develop – three principles discussed in this final module while Michael Ruckman and Joe Pine wrap up their discussion on the effects of the Coronavirus on retailers and experience stagers in final part of this series.
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Surviving and Thriving In the Experience Economy
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What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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