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How Business Models in Russia are Changing
Interview with Michael Ruckman (CEO, Senteo Inc) at the Customer Service Summit 2019. The main topics:
- How business models in Russia are changing
- Subscriptions as a new relationship-based pricing model
- Asking the right question for good customer feedback
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In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
Miroslav Boublik examines three aspects of bank operating models - the organization of operations, the approach to business, and the management model, alongside the specifics of the Russian market.
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