Copy Link
E-mail
LinkedIn
Facebook
Telegram
WhatsApp
Latest Updates
Delivering Happiness: A Path to Profits, Passion, and Purpose
DIAMOND
RATING
RATING
Tony Hsieh, Business Plus, 2010
Senteo’s Review 
This book chronicles the rise and success of Zappos and its unique company culture, as told by author, founder and entrepreneur, Tony Hsieh.
It is a light and entertaining read, in which the author seeks to strike a balance between customer, the employees and bottom line, identifying 10 core values that the company lives by: deliver WOW through service; embrace and drive change; create fun and a little weirdness; be adventurous, creative and open-minded; pursue growth and learning; build open and honest relationships with communication; build a positive team and family spirit; do more with less; be passionate and determined; be humble. This book is about corporate culture and entrepreneurism, and a rather unique case, at that.
A fun, honest, entertaining read, which defies the average business norms. Considering Hsieh was able to sell the business to Amazon for over $1billion, a very unique success story.
One may get the feeling reading this that it is more of a manual for employees of Zappos to promote the corporate culture, as opposed to a recipe for other companies. Without the forward-thinking, emotionally balanced and driven leadership, this approach might be difficult to implement in many businesses.
Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results — by actually creating a company culture that values happiness –and then delivers on it.
- Pay brand-new employees $2,000 to quit
- Make customer service the responsibility of the entire company-not just a department
- Focus on company culture as the #1 priority
- Apply research from the science of happiness to running a business
- Help employees grow-both personally and professionally
Seek to change the world - Oh, and make money too . . .
This book contains interesting examples of corporate culture and entrepreneurship. The company pursued a balance between unique culture and an operational efficiency model of rapid response to customer needs through mail order, seeking to promote their culture outward and delivering “WOW” to its customers. For additional perspective on this subject, see Senteo’s review for Authenticity: What Customers Really Want.
Senteo Subject Category
This book provides an analysis of what worked for Zappos in terms of creating a unique model of company culture and customer service focus. It also provides a framework of 10 core values that the company identified and lives by in designing and maintaining its business model, however this more a list of principles than specific methodology.
The best book reviews in your inbox!
Subscribe now and receive a special gift with your subscription.
See content on this topic
PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
Related Book Reviews & Education
In Customer Loyalty, the author begins with a short introduction to customer loyalty, drawing distinctions between increasing market share and building loyalty, and how a market strategy can limit loyalty.
Frontline Trainings
Front Line Sales Training & Development
Sales training for front line along with basic development and coaching principles for line management.
Master Class
Workshop
Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement
Understanding branding and communications from the standpoint of emotional engagement and building relevant and meaningful dialogue with customers.
Master Class
Workshop
Designing Experiential Customer Environments (Physical & Digital)
This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels including approaches for customer feedback, quality management, and migration.
Management Trainings
Experiential Innovation & Relationship-Centric Business Design
Understand how the innovation process changes moving from functionality and channel design to a process focused on creating value for customers.
New
Online Course
Understanding Brand & Communications
Experiential Branding & Communications – Improving Brand Integration Through Emotional Engagement.
$195 One-Time Charge
Online Course
Understanding Customer Touch Points
This course covers a complete view of customer touch points (both physical and virtual) and a unique model for standardizing and managing customer contact models across channels.
$195 One-Time Charge
Frontline Trainings
Front Line Sales Training & Development
Sales training for front line along with basic development and coaching principles for line management.
Master Class
Workshop
Leadership In The Digital Age – A Guide To Leading Agile & Adaptive Organizations
Understanding how leaders must evolve with relation to the evolution of business models, new management models, and the significant changes to the workforce with Digital Natives now making up more than 50% of the workforce globally.
Master Class
Workshop
Customer Experience Culture – Design, Development & Management
Understand the theory and mechanics of developing and managing a customer-centric and experience-driven corporate culture that is consistent and stable and includes elements of Employee Experience (EX) and Employee Relationship Management (ERM).
Management Training
Workshop
Understanding Leadership & Organizational Evolution
Understanding the evolution of leadership styles, management models, organizational structures, performance measurement and guiding change in the evolution of business models from product-centric to customer-centric and even relationship-centric.
Management Trainings
The Leadership Playbook for Guiding Digital Transformations
Understand how to manage both internal and external digital transformation while considering the landscape for digital business models and the effect on traditional business models. Understanding organizational readiness for transformation and the role of corporate culture in managing transformations.
Management Trainings
The Difficulties & Imperatives of Leadership in The Digital Age
The changes in consumer behavior, employee behavior, and the evolution of business models in the digital age cause significant difficulties and imperatives for leaders who must develop new skills and evolve their leadership styles to be effective in this fast changing, challenging, and competitive environment.
Go Back
Leave a Reply
You must be logged in to post a comment.