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Michael Ruckman Talks about Customer-Centric Business Models
Customer Experience Innovation & Design Leadership & Corporate Culture Relationship Management & Loyalty Transformation & Change
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Michael Ruckman was featured in the 62nd podcast of Make Sense and talked about customer experiences, customer-centric & relationship-centric business models, and loyalty vs. retention.
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The key goal of lifecycle management is to maximize the customer's lifespan with the bank, integrate them into everyday banking services, and increase product penetration, which will enable solving the customer's problems in the long term. In this article, we will discuss the details and practical examples that banks can use in their customer lifecycle management.
Simon Sinek explains that starting with ‘why’, having a strong driving motivation behind the work you do, can be the deciding factor between success and failure for a business venture.
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