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Michael Ruckman Talks about Customer-Centric Business Models
Customer Experience Innovation & Design Leadership & Corporate Culture Relationship Management & Loyalty Transformation & Change
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Michael Ruckman was featured in the 62nd podcast of Make Sense and talked about customer experiences, customer-centric & relationship-centric business models, and loyalty vs. retention.
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Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
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What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
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