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Customer-Centricity in B2B Businesses
Customer-Centricity in B2B Businesses – Excerpts from a recent interview done for a large manufacturing company. Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
Customer Experience Leadership & Corporate Culture Relationship Management & Loyalty Transformation & Change
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PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Emerging as a compelling alternative to traditional banking, neobanks place a strong emphasis on providing swift banking services, responsive customer support, fair fee structures, and user-friendly financial products.
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
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