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Customer-Centricity in B2B Businesses
Customer-Centricity in B2B Businesses – Excerpts from a recent interview done for a large manufacturing company. Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
Customer Experience Leadership & Corporate Culture Relationship Management & Loyalty Transformation & Change
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In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
Miroslav Boublik examines three aspects of bank operating models - the organization of operations, the approach to business, and the management model, alongside the specifics of the Russian market.
In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
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