Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
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Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
Add to your list:
Projects

With a very detailed methodology in the areas of customer experience, relationship management, and loyalty, Senteo has helped hundreds of companies to improve the quality of customer contacts, customer experiences, and customer relationships all with the goal of creating more profitable, stable, and long-lasting customer relationships.

Diagnostic

This first step in new client engagements allows us to map the current state of a client organization and also analyze opportunities for immediate benefits. The light version is a standardized, six-week discovery project designed to quickly assess the current state of development and choose and launch the most appropriate development initiatives. The more detailed diagnostic option is completed over the course of 3 months and delves deeper into the operating model, organizational model, and longer-term strategic development goals of the organization.

Retainers

The Senteo team is comprised of experienced practitioners that have proven experience implementing the solutions they propose. Using the detailed Senteo methodology, the team will educate client teams and guide change in the client organization to improve the quality of customer experiences and customer relationships. Ongoing retainer projects allow the team to work closely with the client organization to transfer knowledge along with generating results.

Retainers
Learn more about our case studies
Learn more about our case studies
Our Methodology

The Senteo Methodology is a framework used to help organizations to design, build, measure, and manage their business to generate profitable, long-term, and mutually beneficial relationships with their customers. While our clients may be in various evolutionary stages, our methodology is designed to help companies understand and extract value from the relationships they share with their customers.

Team & Corporate Learning
Speed up your learning results with free access to basic business coaching
All our certification programs include at least one free basic business coaching session for basic business problems or difficulties applying the concepts in our courses and methodology to any specific business context.
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Transformational Methodology
Using our transformational methodology that focuses on creating positive, fulfilling, and memorable customer experiences, Senteo has helped its clients to design and implement sustainable business models that generate clear results for both our clients and their customers.

The project experience of Senteo Team includes work for a variety of well recognized global and regional brands, including but not limited to:
Transformational Methodology
Industries
The main strategic objectives of the bank created the need for a significant transformation project structured with several stages and considering almost all areas
Banking
Healthcare
Retail
Telecom
Insurance
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Testimonials
Senteo’s Content
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PLUS magazine talked about many topics with Michael Ruckman, Founder and President of Senteo, a boutique consultancy with an impressive track record in business transformation.
Don't miss the 2021 CXCI - with 778 visits by mystery shoppers to 82 banks in Russia, Ukraine, and Belarus. Michael Ruckman & Alexey
In this article, we will analyze a new category of processes designed to cultivate customer relationships. These processes seamlessly integrate into sales and service operations, forming a unified approach that facilitates smooth transitions between products throughout the length of the customer's interaction with the bank.
Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Michael Ruckman Talks about Customer-Centric Business Models
What is the difference between retention and loyalty, and between customer-centric and relationship-centric business models? How exactly can one monetize customer experience? Michael Ruckman answers these questions and more…
Voice On Demand Retail Podcast: Part 3 – Leadership in the Retail Market
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Steve Zaffron and Dave Logan have created a methodology for improving the leaders who drive performance. They have identified three key aspects centered around effective communication.
Sinek’s book is intended as a follow up to Start With Why, aimed specifically at helping people to find their own source of intrinsic motivation.
This book is about customer service and creating an environment of “amazement” in your organization, defined as indoctrinating your team into “service that is consistently and predictably better than average.”
A study of “the Third Place” – a community enhancing place – where we spend significant amounts of time, and which is an important complement to work and domestic lives.
As businesses rise and fall, executives have come to understand that it is the loyal customers that build a brand and fuel its success. Lovemarks are the answer.
This book has three main areas of focus: know your customer; improve your processes; and extend your processes beyond your enterprise to cover the complete value chain.
Driving Change in the Age of AI: Insights from Michael Ruckman Shared on the Escaping the Drift Podcast
In a recent episode of the Escaping the Drift podcast, host John Gafford sat down with Michael Ruckman, founder and CEO of Centeo, to explore how artificial intelligence is reshaping business—and why organizational transformation must keep pace.
How to Build a Business That Lasts 100 Years
Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
What is Relationship-Centricity?
This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with