Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
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Senteo Solutions

Guiding change and transformation is not an easy task, regardless of the scope and complexity of the change. With over 25 years of business transformation experience, we have various tools and tactical approaches that allow us to create value for clients quickly. Our experience in different countries, industries, and economic environments gives us confidence in our ability to guide change in an efficient and sustainable manner.
Add to your list:
Projects

With a very detailed methodology in the areas of customer experience, relationship management, and loyalty, Senteo has helped hundreds of companies to improve the quality of customer contacts, customer experiences, and customer relationships all with the goal of creating more profitable, stable, and long-lasting customer relationships.

Diagnostic

This first step in new client engagements allows us to map the current state of a client organization and also analyze opportunities for immediate benefits. The light version is a standardized, six-week discovery project designed to quickly assess the current state of development and choose and launch the most appropriate development initiatives. The more detailed diagnostic option is completed over the course of 3 months and delves deeper into the operating model, organizational model, and longer-term strategic development goals of the organization.

Retainers

The Senteo team is comprised of experienced practitioners that have proven experience implementing the solutions they propose. Using the detailed Senteo methodology, the team will educate client teams and guide change in the client organization to improve the quality of customer experiences and customer relationships. Ongoing retainer projects allow the team to work closely with the client organization to transfer knowledge along with generating results.

Retainers
Learn more about our case studies
Learn more about our case studies
Our Methodology

The Senteo Methodology is a framework used to help organizations to design, build, measure, and manage their business to generate profitable, long-term, and mutually beneficial relationships with their customers. While our clients may be in various evolutionary stages, our methodology is designed to help companies understand and extract value from the relationships they share with their customers.

Team & Corporate Learning
Speed up your learning results with free access to basic business coaching
All our certification programs include at least one free basic business coaching session for basic business problems or difficulties applying the concepts in our courses and methodology to any specific business context.
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Transformational Methodology
Using our transformational methodology that focuses on creating positive, fulfilling, and memorable customer experiences, Senteo has helped its clients to design and implement sustainable business models that generate clear results for both our clients and their customers.

The project experience of Senteo Team includes work for a variety of well recognized global and regional brands, including but not limited to:
Transformational Methodology
Industries
The main strategic objectives of the bank created the need for a significant transformation project structured with several stages and considering almost all areas
Banking
Healthcare
Retail
Telecom
Insurance
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Testimonials
Senteo’s Content
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Do businesses lack the intelligence to effectively manage customer relationships? This article explores the various forms of intelligence that businesses must develop in order to better serve this goal.
For any banks interested in customer loyalty, don’t miss the launch of our new market research to measure the quality of customer contacts in the banking Industry in Russia.
Why did 47% of CRM implementations in the US fail? Michael Ruckman explains why implementing CRM technology without adopting a customer-centric approach is like putting the cart before the horse.
Voice On Demand Retail Podcast: Contacts, Experiences and Journeys: What customers really want
Michael Ruckman, President & CEO of Senteo talks about Customer Contacts, Experiences, and Journeys in this fast moving presentation from the MECS+R Congress in 2021 in Dubai.
Voice On Demand Retail Podcast: Part 2 – The three faces of Digital for Retailers
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
Voice On Demand Retail Podcast: Part 1 – Customer Experience & Journeys
Michael Ruckman talks about Customer Experiences & Customer Journeys, The three faces of Digital for Retailers and the state of leadership in the retail market today.
In this book, author Ben Horowitz takes a unique approach to exploring how cultures are develop and how leader’s decisions and environmental circumstances help to build successful cultures.
Mihaly Csikszentmihaly explores his concept of ‘flow’: a state of consciousness characterised by complete immersion during which the ego, with its vanity and insecurity, is completely absent.
Culture Code is written by a cultural anthropologist and marketing expert who worked on pioneering international marketing projects for many Fortune 500 companies, such as helping Nestle sell coffee to the Japanese.
Chris Anderson argues that 80/20 rule applies in traditional retail channels, while in the online world, the ’98 percent’ rule applies. Mass culture is disappearing, being replaced by several niches.
Ries explores the pitfalls and shortcomings that catalyzed many start-up failures, and the tools and mindset required to avoid that same fate, offering insights from both anecdotes and theory perspective.
In this third edition, the author sets out to give a comprehensive model for development and use of customer satisfaction questionnaires. This edition contains additional information about customer loyalty measurement.
What is Relationship-Centricity?
This short video explains what relationship-centricity is and how it is different from customer-centricity. Follow the link to see how companies can extract value from their relationships with
How to Build a Business That Lasts 100 Years
Join strategist Martin Reeves as he explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
Explanation of What UX, CX and LX is and the Difference Between CEM & CXO
This quick 5-minute video explains the difference between User Experience, Customer Experience and Life Experience, provides examples of each and explains the difference between CEM and CXO.